Twitter has 45.000.000 users and that is a lot of people, these are the people that you are going to be trying to sell something to if your using twitter as a marketing platform. The twitter website is just perfect for marketing, There is no problem getting to the top of the list with your tweets because tweets always come latest first. All you have to do is get a fair amount of followers and keep on tweeting with links to your sales pages or squeeze pages.
Twitter marketing is basically using twitter as a a traffic tool, as with any other traffic tool of its kind you are placing links to your website onto another website and getting people from that website to yours. The page that you send people to must be either an email capture form or a sales page. If you send traffic from twitter to either of these 2 types of pages then you will potentially make money meaning that you have used twitter as a marketing tool.
To make your twitter marketing efforts effective you are going to need a lot of followers. Manually getting followers is very time consuming, it is much more profitable to invest in a twitter robot and let that do all of the work for you. Tweeting for you, following and unfollowing. set it and forget it then spend your valuable time improving your website rather than sending traffic to it.
You can also join twitter follow back lists etc to get followers, but no matter what you do followers are key.
Start Twitter Marketing Today
If your going to use twitter as a marketing tool then the best thing that you will do is start now. It takes time and effort to get results and the sooner you start the better. even if you have nothing at the moment to promote. go to twitter.com and open an account then start following people and tweeting.